What we do with your information.

Short version: we only take what we need to answer you and build what you asked for, we never sell it, and we never train anything on it. See also the cookie policy and terms & conditions.

Last updated 10 October 2026

What we collect

On this website, only what you send us through one of its two forms. Messages our agents answer for businesses on Instagram and Messenger are covered further down.

The audit form asks for your name, your work email and the task you would like to hand off, and nothing the audit doesn't need.
The quiz asks for your email, and only if you want the discount code. Along with it, the form sends your tick in the consent box and four things you don't type: the house your answers came out as, the agent it recommended, a label saying the request came from the quiz, and an email subject line made from your house. Your answers to the six questions are never sent or saved.

Both forms also carry one hidden anti-spam field. People never see it and it stays empty; bots fill it in, and anything that arrives with it filled is thrown away. If you email or call us instead, we hold that conversation and your contact details.

We do not run advertising trackers, we do not use analytics on this site, and we do not build a profile on you. The nearest we come is the quiz: if you ask for the code, we see which house and agent your answers pointed to, and we use that only for your code and the one reminder you agreed to.

The typefaces you see are served from this website itself, not by Google Fonts or any other outside service. When you send a form, one third party is involved:

Formspree carries both forms. When you press send on the audit form, your name, work email and the task you described are passed to them. When you press send on the quiz's code form, your email, your consent, your house, the recommended agent and the quiz label are passed to them. Either way they forward it to us by email and hold a copy on their servers under their own retention policy. They receive nothing unless you press send on one of the two forms.

Why we hold it

To reply to you and to run the free workflow audit you asked for.
To email you the discount code you asked for in the quiz, and one reminder before it expires, unless you tell us to stop.
To quote and deliver work if you decide to go ahead.
To keep the records we are legally required to keep, such as invoices.

Your business data, once we start work

This is the part that matters most, so it is written plainly.

Agents run inside your environment, or on a server we run. Your data is only ever used for your own agent.

Nothing is used to train any model. Not ours, not a third party's.

You hold the keys. Access is granted by you and can be revoked by you at any moment, and the workflow maps and agents are yours to keep.

We will sign your confidentiality and data processing paperwork before the first working call.

Messages our agents answer on Instagram and Messenger

Some businesses connect their Instagram account or their Facebook Page to a Keel agent, so it can answer their messages and comments for them. If you message or comment on one of those businesses, this is what happens to what you send.

What we receive. The message or comment you send that business, the name or username on your profile, and the number Instagram or Facebook uses to identify your account to that business. If you send a voice note, it is turned into text so the agent can read it. We never receive your password, or anything else from your account.
What it is used for. Only to answer you on that business's behalf, to hand the conversation to a person at the business when you ask for one or the agent can't help, and to note a booking or enquiry when you ask for one. If you comment on a post, the agent may reply to you privately and leave a short public reply under your comment. What you send is never used for advertising, never sold, never used to build a profile on you, and never used to train any model.
Who else handles it. Meta carries the conversation. Anthropic's AI model reads your message and writes the reply, and does not use it to train its models. Bookings and enquiries go into a Google spreadsheet kept for that business. A speech to text service turns voice notes into text. The automation itself runs on a server we rent and control.
How long we keep it. For as long as the business uses Keel, so the agent can follow your conversation. When the business stops, we delete what we hold within thirty days. Bookings and enquiries you made belong to that business and stay with it.

If you run the business: connecting is your choice, and besides the messages, the only thing we hold from Instagram or Facebook is the access key it issues, which lets the agent reply for you. You can remove Keel at any time, in Instagram's settings under Apps and websites, or in Facebook's settings under Business Integrations. We then delete the key, and your customers' conversations, within thirty days.

Who else sees it

The tools we need to run a small business: email, calendars, and the systems you ask us to connect an agent to. Each one only receives what it needs for that job. We do not sell or rent your information to anyone, ever.

How long we keep it

Enquiries that go nowhere are deleted within twelve months, and quiz code requests are treated the same way. Client records are kept for as long as we work together, and then for the period the law requires for accounts and contracts.

Your choices

You can ask us for a copy of what we hold, ask us to correct it, or ask us to delete it. Email us and we will action it within thirty days, no argument and no retention pitch.

If you messaged or commented on a business that uses a Keel agent on Instagram or Messenger, you can ask us to delete everything we hold about you. Email us with your Instagram username or Facebook name and the business you contacted. We will delete it within thirty days and tell you when it is done. You can also ask the business directly.

If you asked for a quiz code, you can stop our follow-up at any time: reply to any email from us and say so, or email us directly. We won't email you about it again.

Consent when you use the forms

Submitting the audit form is how you tell us it's OK to use what you've entered to prepare and reply with your audit. We don't add you to a mailing list or contact you for anything else from that submission alone.

The quiz asks separately. Ticking its box and pressing send tells us it's OK to email you the discount code and one reminder before it expires, and you can unsubscribe at any time. Taking the quiz without asking for the code sends us nothing at all.

Get in touch

Email keelagency32@gmail.com or call +44 7717 733974. A person answers.