Your business runs on work nobody should be doing by hand.

The email triage. The follow-ups. The Monday report built row by row.
Keel builds the agents that do it, then keep doing it.
Steady operations. You back on the tiller.
Keel builds AI agents that take the repetitive work off your week and keep doing it. You steer.
The cost of doing it by hand

You did not start this to answer the same email forty times a week.

Somewhere in your operation, a person opens the same three tabs every morning, copies numbers from one into another, and calls it the job. It is quiet, it is constant, and it is the first thing an agent should carry.

10 hrs / week
Time a typical team loses to qualifying leads by hand.
60+ hrs
The week an owner works when the busywork has nowhere else to go.
Every Monday
A report compiled row by row that could arrive already written.
What Keel builds

Named agents, each doing one real job.

Not a folder of workflows with the fields renamed. Specific agents, built for your tools, each with a before and an after you can measure.

The Front Desk

Picks up every message that lands, wherever it lands: email, the website chat, the contact form. It answers what it knows, books what can be booked, and hands the rest to the right person with the whole thread attached.

Before
Two people taking turns watching a shared inbox.
After
Every message answered in under a minute, day or night.

The Qualifier

Every new enquiry gets worked the same day. It reads what they sent, looks the company up, decides whether they are a fit, and either puts a call in your calendar or replies kindly and closes it out.

Before
Ten hours a week spent researching leads by hand.
After
Your calendar only fills with people worth talking to.

The Inbox Reply

Sits inside your Gmail and writes the reply for you. It picks up how you write, drafts the routine answers, sends the kinds you have approved it to send on its own, and pushes anything unusual to the top of your inbox.

Before
Two hundred emails waiting every morning.
After
Nine in ten answered before you open the laptop.

The Daily Studio

Every morning it looks at what your customers are asking about and what did well last week, writes a handful of posts in your voice, and puts them out on Instagram, LinkedIn, TikTok, wherever you post. You can approve them from your phone first if you want.

Before
Posting happens when somebody remembers.
After
A week of posts written and scheduled in ten minutes.

The Bookkeeper's Hands

Logs into every system you use, pulls the numbers, checks them against each other and writes the weekly report. Sales, stock, hours, bookings, whatever it is you actually watch.

Before
Monday morning disappears into spreadsheets.
After
The report is in the team chat before you sit down.

The Follow-Through

Keeps a list of everything that was supposed to happen and quietly chases what did not. The quote nobody signed, the ticket nobody closed, the customer nobody called back.

Before
Things slip through when everyone is busy.
After
Nothing sits longer than the time you set.
How it goes in

Three weeks, start to steady.

Mapping a workflow with the person who does it
01

Map

We sit with the person who does the work and write down every step they actually take. That map is yours to keep, agent or no agent.

Building the agent against real tools in a safe copy
02

Build

We build the agent against your real tools, in a copy of your setup, and show you it working before it touches anything live.

The agent running live with a person watching
03

Hand off

It goes live with a human still watching. We tune it for two weeks, then it is just part of how the place runs.

Try it yourself

Hold the button. Hand over a week.

Handing work to an agent takes about as long as this does. Press and hold, and watch the week come back to you.

Your week
Chase the unsigned quote
Answer the info@ inbox
Rebuild the Monday report
Qualify the new leads
Keel agent
0.0hrs back
Press and hold with a mouse or your finger, or hold down Space or Enter, until the meter reaches six hours.
press & hold
  1. 01The inbox starts clearing.
  2. 02The follow-ups go out on their own.
  3. 03Monday morning is just a report waiting for you.
That is six hours a week, back in your hands.
What changes

The metric moves, not just the mood.

Illustrative figures The three figures below are illustrative. They show the kind of change an agent makes to a workflow. They are not measured results from a client account, and no client is being described here.

4 hrs → under 1 min
First response time on inbound messages.
3 hrs → 0
Time spent building the weekly report by hand.
60% → 100%
Leads worked within a day of arriving.
Who this is for

The busywork left. The people stayed.

Four kinds of business, four different problems, the same shape of fix.

Examples, not customers The four stories below are made up. They are composites, written to show what an agent changes in a working day. The names are invented and so are the figures. The five systems under Selected work are real builds, and each one shows the tools it runs on.

Healthcare · 4-clinic group
Our front desk used to run twelve hours a day just to keep up with the phones. The agent books the appointments, sends the reminders and answers the routine email, so we are down to seven hours of desk cover and two of those people moved onto patient care. No-shows fell about a third, because the reminders actually go out now.
Dana R., practice manager
E-commerce · homeware store
Two of us were answering around four hundred customer emails a week. The agent takes roughly eight in ten of them now, tracking, returns, sizing, and the ones that still reach me arrive with the order and the full thread attached. First reply went from about six hours to under two minutes.
Marcus T., founder
Hospitality · 3-site restaurant group
On a Friday we used to miss about one call in four. Now every call and message gets an answer, allergy questions included, and Friday covers are up around eleven percent. My floor staff stopped sprinting to the phone in the middle of service.
Priya S., general manager
Professional services · regional firm
We were a week away from hiring a second admin. Instead the agent took the intake, the scheduling and the chasing, and we put that salary into another fee earner. About nine hours a week came back to the team, and nothing has been dropped since.
Owen L., operations lead
Selected work

Five systems, and exactly how each one works.

Start with the one nearest your problem.

Healthcare · dental

Clinic Booking Agent

Where do the eleven o’clock bookings go?

What it does

Answers on the clinic’s own WhatsApp number, takes the booking and emails the confirmation.

What it saves you

The bookings you lose overnight stay yours, and nobody has to be paid to sit up for them.

Built with
  • n8n
  • Claude
  • ElevenLabs
Book 15 minutes
Healthcare · hospital

Messenger Support Bot

What happens when a patient asks for a person?

What it does

Answers in Saudi dialect from your own service list, and knows when to stop.

What it saves you

Your staff answer only what needs a person, so the same team handles more patients.

Built with
  • n8n
  • Facebook API
  • Claude
Book 15 minutes
Retail and e-commerce

Radd

Who answers Instagram after you close?

What it does

Answers comments and messages from each shop’s own product list.

What it saves you

Buyers get an answer while they still want to buy, so the sale does not go next door.

Built with
  • n8n
  • Instagram API
  • Claude
Book 15 minutes
Professional services

Inbox Triage

Which of this morning’s mail actually needs you?

What it does

Sorts the inbox four ways, answers the customers and files the rest.

What it saves you

Customer service stops retyping the same reply, and your first hour of the day comes back.

Built with
  • n8n
  • Gmail
  • Claude
Book 15 minutes
Sales and B2B

Cold Outreach Engine

How long has your list been sitting?

What it does

Reads your lead sheet nightly, writes each email against the company and sends it.

What it saves you

Twenty personalised emails a night, without an hour of anyone’s day going into it.

Built with
  • n8n
  • Gmail
  • Claude
Book 15 minutes
Tangled threads on the left resolving into calm parallel lines of light on the right
What the work looks like after
Forty small jobs go in. One steady line comes out.

That is the whole job. Take the tangle your team is holding and turn it into something that just runs.

Built to trust

Professional, documented, and fully yours.

Every workflow we build is written down, tested in a copy of your setup, and handed over with a person still in the loop. No black boxes.

100%

of the maps and the agents we build are yours to keep, whether you stay with us or not.

Your data stays yours
Agents run in your environment or a private one we set up. Nothing is trained on your data, and you hold the keys.
A person in the loop
Every agent hands the judgment calls to a named person, with the full context attached. It carries the repetition, not the responsibility.
Documented, then maintained
You get the workflow map on paper. When your tools change, we adjust the agent, and the first year of that is included.
Workflows we have shipped
AI receptionist
Answers calls and email, books and reschedules appointments, sends reminders, escalates anything clinical.
Healthcare
Order support desk
Handles tracking, returns, and refund questions end to end, and routes edge cases with the order history attached.
E-commerce
Daily content run
Generates post ideas, writes them in your voice, and publishes to each channel on the schedule you set.
Marketing
Before you decide

FAQ

The five things everyone asks us on the first call.

Is this just generic workflows with our name on them?
No. We start from your actual process, build against your actual tools, and every agent ships with a before-and-after number. If we cannot name the metric it moves, we do not build it.
What happens to our data?
The agent runs in your environment or a private one we set up for you. We do not train anything on your data, and you hold the keys. We will sign your paperwork before the first call.
Our tools change. Does it break?
The map is built to survive tool swaps. When something changes we adjust the agent, and for the first year that maintenance is included.
Do we lose the human touch?
The agent carries the repetitive part. A person still owns the judgment calls, and every agent is built to hand off to them cleanly with the full context.
We are small. Is this overkill?
Smaller teams feel the busywork more, not less. We scope the first agent to pay for itself inside a quarter or we tell you to wait.
What it costs

One agent at a time, priced before we start.

No retainer to find out if this is worth it.

Audit

Free

We map one workflow and tell you honestly whether an agent is worth it. You keep the map.

1 workflow · ~1 week
First agent

Fixed fee

Quoted after the audit. Typically three weeks from map to live. First year of maintenance included.

quoted · ~3 weeks to live
Standing keel

Monthly

We run and tune your agents, add the next one when you are ready, and keep the maps current.

monthly · cancel anytime

No lock-in. The maps and the agents are yours.

Start here

Tell us the task you would hand off first.

One workflow, one honest answer. If an agent is not the right call, we will say so.